Campaign Plan
A written plan with your vote goal, timeline, and priorities, grounded in what works in local races.
Research-based campaign strategy for local races.
No obligation · Free consultation available
P & R Political Consulting Group is a two-person partnership that brings academic research to local, down-ballot campaigns.
Most small campaigns run on guesswork. We help you plan with evidence: what the research says works, what your district's numbers show, and where your time and money will go furthest.
See How We HelpResearch and planning support for down-ballot campaigns
A written plan with your vote goal, timeline, and priorities, grounded in what works in local races.
Past results, turnout, and public data to show where your votes are and where to focus.
Issue and opinion research to help you frame a message that connects with local voters.
Canvassing and GOTV plans based on field research, built for your volunteers to carry out.
Background briefs, questionnaire answers, and debate prep on the issues in your race.
An outside look at your current plan and materials, with clear, prioritized recommendations.
Two partners bringing academic research to local campaigns

Field Strategy & Voter Targeting
Parker focuses on voter targeting and field strategy research, turning election data into clear plans for where and how to reach voters.

Campaign Strategy & Messaging
Ryan focuses on campaign strategy and message research, helping candidates say what they stand for in a way voters remember.
Request a free starter audit. We'll look at your race and send back research-based recommendations.
How the starter audit works
Fill out the short form below. It takes about five minutes.
We look at your district's past results and turnout, plus any plan or materials you share.
Within 7 days, a 1–2 page summary of your top opportunities and recommendations. Free, no obligation.